Nurturing Your Tribe: 7 Reasons to Start a Facebook Group for your Blog

Have you thought of starting a Facebook group? Click here to get ideas on why you should start a group and how to make it successful for your readers. #FacebookGroups #buildingcommunity #blogging #bloggingtips

What was the reason you started a blog?

  • to teach people?
  • to serve people?
  • to share your story?
  • to make money?

If you can identify with any one of these reasons, you are in luck. Because these are also great reasons to start a Facebook group for your blog.


But that’s not all: there’s more.

7 Reasons to Start a Facebook Group for Your Blog:

  1. Build a community- There are people all over the world, just like you. Facebook allows you to “meet” and interact with people that are interested in the same things you are. This is how you build a community.
  2. Teach people what you know in a more specific way- In a group setting, you can post videos, Facebook Lives and ask questions to teach in a more effective way.
  3. To serve the people that read and follow your blog/social media- Usually, on social media, only a small portion of your audience sees your posts. But in a group, posts are favored in the algorithm and therefore your people will see more of what you are posting.
  4. To get to know your readers better- Wanna do a reader survey or find their pain points? A group is a great place to do this because usually the group is more highly engaged than people on a regular page.
  5. To share your story and transformation in a personal way- Are you afraid to post more personal information on your main page? It is easier to post more personal information in your group because the people actually care about you and your topic.
  6. To nurture your raving fans so that they will be more likely to buy from you- The more daily interaction with you, the more likely your fans will buy your product or service when you offer it to them. They are more loyal than regular readers.
  7. To create a place where your readers can help each other- Do you have to know everything about your topic to run a group? No. Most likely, your readers will help each other and answer questions for each other. This takes the pressure off of you to answer everything.

What kind of Facebook group?

  • Public group- In a public group on Facebook, everyone can see who is in the group and what they are saying. Everything is visible to anyone on Facebook. You can search for this kind of group on Facebook by topic.
  • Closed group- In a closed group on Facebook, everyone can see who is in the group but they can’t see what they are saying. Everything is visible to only the members of the group. You can search for this kind of group on Facebook by name.
  • Secret group- In a secret group on Facebook, no one can see who is in the group or what they are saying unless they are are a member. This kind of group in not visible to anyone on Facebook. You have to be given a link to view the content once you have been added as a member. This kind of group can not be searched for on Facebook.

How do I find people to join?

Your blog- You can discuss your group on your blog and also put something in your sidebar that gives them a link to join.

Your email list- You can mention your group and what is going on in there on your weekly email newsletters.

Social Media Channels- You can make a social media graphic to encourage people to join your group.

Pinterest- You can make a pin that links to your group.

Have you thought of starting a Facebook group? Click here to get ideas on why you should start a group and how to make it successful for your readers. #FacebookGroups #buildingcommunity #blogging #bloggingtips

What do I do once I start a group?

Ask questions before they join- You can ask 3 questions of people before they join. This may help you weed out bots or strange people. You can decide whether or not you will make them answer before you add them.

Establish rules– Groups can sometimes get out of control and over run with people spamming and self promoting, especially blogger groups. Set up your purpose and rules at the beginning and kick anyone out that doesn’t comply. It’s that simple.

Visit daily- You need to be active daily in your group, especially at first. As the group grows, you can be less active and even have an admin take over. But the more active you are, the more loyal your group members will be to your brand.

Foster connection- You should try to encourage people to interact with others and you, by asking questions or sharing stories.

Serve before you sell- You should begin giving awesome content and serving your group before you start trying to sell them something.

Announcement:

So, why are you talking about Facebook groups when you don’t even have one for this blog?

I’m glad you asked.

Today, we are starting a new closed Facebook Group for this blog: Blogger Photography Tips.

I hope this group will help bloggers with their questions about photography. If I don’t know the answer (reminder: I don’t know everything!) then hopefully someone else in the group will.

We will have group question prompts, Facebook Live tutorials and lots of other fun stuff.

To join, just click this link and sign up for my email list.To join, just click this link and sign up for my email list. That way everyone in the group has gotten my emails, so I don’t unnecessarily repeat myself.

I can’t wait to see you all in the group!

You should start a Facebook group. We will show you how to make it successful for your readers.Click To Tweet

Action Steps:

  1. Look over the 7 reasons listed below and decide whether a Facebook group might be a good fit for your audience.
  2. If so, come up with some topics and objectives to discuss in your group and start a group.
  3. Join our new Facebook group: Blogger Photography Tips.

Facebook groups can be a great way interact with and serve your reader. They can foster community and help you meet other like minded individuals. If you don’t have a Facebook group for your blog, you should consider starting one. It is a big time investment at first, but it is a way to stay in touch with your readers on social media.

Do you use a Facebook group for your blog? Let us know how it is working for you in the comments below. Thanks!



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