How is your Pinterest Strategy going?
Since you clicked on this post, I’m guessing things could be better.
I know you have awesome content, so we just need to make your pins so great people will click through to your blog.
Pinterest is a great traffic driver for bloggers. I discuss why I love Pinterest in this post —> 6 Reasons I Love Pinterest and You Should Too.
How do we get our pins noticed in a sea of options?
Some things you can do to maximize your pins on Pinterest:
What should be on your pin?
- Good photo- Photography is key on Pinterest because it is a visual search engine. You want photography that is clear, eye catching and (depending on your niche) doesn’t show a face.
- Catchy title- Your title needs to tell people what they are going to get when they click thru. If you have a freebie in the post, you could let them know that too!
- Blog logo- You want your pins to have something that ties that pin to your website. Whether that is a logo, website URL or something else, you want people to recognize the pin as your pin before they click thru.
- Simple, clean design- Good pins have a simple design that makes it clear what the post is about that they are going to click thru to.
What should be in your description?
- Rich pins are a must!- There has been a controversy lately about whether you need rich pins or not. Let me tell you- you do! Rich pins allow your title and description to be prominent for your viewer to see. Below are 2 pins (one with rich pins and one without). Which one gives you more information about the pin and therefore entices you to click?
- Keyword rich sentence- Pinterest is a visual search engine. Search engines need you to have keywords so that they know what your content is about. How do you find the proper keywords for your content? Type in your topic and see what auto populates. Search for your topic and see what words show up in the tiles at the top of the page. All of those are keywords that you can use to help your ideal reader find you.
- Hashtags- Hashtags are fairly new on Pinterest. I discuss in this post how to use hashtags and why you should use them on Pinterest—> 32 Do’s and Don’ts for Hashtags on Social Media.
- Call to action- If you want people to take action on your pin, you need to tell them what you want them to do. Some ideas for calls to action: Click here, Save for Later, Pin Me!, etc.
Here are some examples of bloggers that are rocking it:
Pinch of Yum– Lindsey of Pinch of Yum is an amazing food photographer and that is what she highlights on her pins. Her pins are a little different because she doesn’t use text on many of her pins, but you can bet she has a gorgeous photo and a keyword rich description.
Jenna Kutcher– Jenna is a jack of many trades (photographer, blogger, podcaster, educator) and her pins are clean and pretty. I like how she has the play button above the podcast pins. What a great idea!
The Prairie Homestead– Jill has several different pins she uses for her brand, but they all have similar qualities. They are clean, pretty, and very natural/earthy which reflects her homesteading brand well.
Culinary Hill– Meggan is another food blogger with an amazing Pinterest account. She uses long, 2 photo pins with clear titles to draw her readers in. Awesome!
Catch My Party– Jillian knows what her readers want and her pins reflect that. Her account looks like one big party! Her pins are bright and fun with 5 photos and clear titles. It makes me wanna throw a party for my kids today!
How often should you share your pins?
Should I pin my pins more than once? I don’t want to spam my followers.
Yes! You should pin regularly and to different boards. This helps your pins get more traction and into the smart feed.
Long gone are the days where people go to your profile and look at all of your boards and pins. People go to 2 places on Pinterest now: the smart feed and the search button.
So don’t worry if your account shows that you have pinned a pin more than once. Trust me, no one cares. Just get your work out there on your boards and relative group boards in your niche.
Tailwind is a great tool for keeping up with your Pinterest strategy. I discuss Tailwind in this post: 9 Ways I Use Tailwind for Pinterest Scheduling and Analytics.
You can sign up for a Tailwind free trial here (affiliate link) —> Tailwind Free Trial.
How do I learn more about Pinterest Strategy?
My favorite online course for Pinterest is (affiliate link) Pinning Perfect by Mel Culbertson (Blog Clarity) and Anna Luther (My Life and Kids). The course is very in-depth, easy to follow, updated often and has a great, active Facebook group to answer any questions you might have.
Pinterest is an awesome source of traffic for bloggers, so if you haven’t started pinning, get started today!
- Update Your Image
- Use Keywords and Hashtags
- Share Your Pins Often
Why do I love Pinterest? Personally, I love to pin pretty things to my boards and find new ideas for my home and my life. Professionally, Pinterest is a huge traffic source for both of my blogs. Pinterest allows you to be seen by people that would never find your blog on their own. So make pretty pins, keyword them appropriately, and invite them to join you on your blog. I promise, the time it takes to figure out this resource will be worth it! Get pinning!
Do you have any more tips for making awesome pins for Pinterest? Let us know in the comments below. Thanks!
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