This is the first post in a series called “Start Your Own Blog”. It will be a 4 week series that will help you learn about blogging and if it is right for you.
This week we will focus on following your passion, finding your niche and deciding on a name.
Many bloggers have heard that you should follow your passion when starting a blog, but what does that mean?
Following your passion means blogging about something you are good at and something that you can teach to others. Think about your life and what you like to do. What are your hobbies? What do you spend extra money on? What do you think about constantly? If you had extra time in your day, how would you spend it?
Follow Your Passion:
Answering these questions could help you find what your passion is.
What do you love to do?
What do you continue to love learning about?
What do you have an expertise in?
What topic could you talk about forever?
By answering these questions, hopefully you have found a topic that you are interested in blogging about.
But that’s just the beginning. Now let’s find your niche.
Find Your Niche:
What’s a niche? A niche is the topic or category your blog will be in. There are many niches.
Here are a few niche ideas to get you started:
There are a million more niches on the internet. Once you pick a niche, see if you can get more specific. There is a saying in blogging, “The riches are in the niches”.
It is a common misconception that your blog topic should be broad so that you can attract more people. In truth, the more specialized or “niched down” you become, the more you attract your perfect reader and then you can help them more.
Instead of just Finance, you could do Finance for Working Moms
Instead of just Food, you could do Gluten Free Food for Kids
Instead of just Travel, you could do Travel for Retirees in an RV
I think you get the point. So find your passion, and then narrow it down to a specific demographic or group that you want to attract.
How Can You Monetize?
Now, do some research. Before you start a blog you want to make money with, you need to know if that niche will be profitable. Look at your potential competitors. How are they monetizing (making money) their blog? Are they selling products, running ads, selling other people’s products, etc. Can you find any with income reports to see how they are making their money?
If you are thinking about a super specific niche that you can’t find anywhere else, then look at the broader topic to see how others are doing in that topic. You will probably come up with new ideas to make money, but you want to make sure that the basics are possible before you get started.
This doesn’t mean you have to start a blog just to make money. Many successful bloggers started out blogging for fun, a hobby or a creative outlet. They didn’t start making money until years later. But it is always good to know you can make money if you choose to go that route.
Decide On A Name:
So now that you know what your blog niche is, it is time to come up with a blog name.
Hints for Awesome Blog Names:
- Make it catchy- Sometimes things that rhyme or go together work well such as Busy Budgeter or Making Sense of Cents
- Keep it simple- Sometimes the niche is in the title such as Start A Mom Blog or Digital Photography School
- Easy to spell- Try to pick a name that has the normal spelling (although A Whimsicle Life is rocking it with a funny spelling)
- Different- Thinking outside the box will help you find something unique like Pinch of Yum or Sticky Blogging
- Doesn’t include a trademark- Don’t use a brand or name someone else has already trademarked such as Pinterest Mom or Dr Pepper Drinker.
- Use a main word from your niche- Your blog name will come up easier in search if it includes your niche like Our Provident Homestead (for homesteading) or What Mommy Does (for a mom blog).
- It hasn’t been used before- You want to do an internet search and domain search for the name you are thinking of using. You also want to search social media channels to see if the name is being used. Look in the resources below on links to help.
- Use your name- One way to make your blog unique is to use your name. This will help you stick with your domain even if your niche changes. I wouldn’t recommend this if your name is too common or too hard to spell.
Wow! That is a lot of stuff to process! How do we get through all of this so we can get started? This is a step of the blog process that you want to spend some time on. You don’t want to hurry with a name or niche that you may not love later.
Of course, you can change your mind later, but it is easier if you don’t have to move things or start over.Start a blog by following your passion, finding your blogging niche and deciding on a blog name.Click To Tweet
Here are some great courses to help your blog get started right:
Blog by Number by Suzi Whitford
Elite Blog Academy by Ruth Soukup
Start a Blog Bootcamp by Adventures in Blogging
I hope these tips help you get the wheels turning on what kind of blog you want to start and what your blog name might be. Next week we will be talking about what you need to start a blog, like the technical stuff.
101 Niche Ideas for Your New Blog @ Ordinary Reviews
Which Type of Blog Gets the Most Google Searches? @ Kristie Hill
- Find a niche that you are excited and passionate about.
- Narrow it down to something more specific.
- Research and decide on the name of your new blog.
Do you have any question or comments about finding a niche and name for your blog? Please let us know in the comments below. Thanks!
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