So you’ve got your blog set up and ready to go, right? You are ready to start your first blog post.
If you haven’t read the first 2 parts of this series, start here:
So the big question now is, “What do I write?”
I was scared to death to write my first post on my first blog. I probably read those first posts a hundred times before I hit publish. I was so worried I would spell something wrong, make a simple mistake or that something wouldn’t make sense. But I finally did publish them (4 in all on the first day) and you know what? One of those posts is still one of my top traffic drivers. Funny, huh? All that worry for nothing.
1. Main Pages on Your Blog
Start with the main pages of your blog.
Home-The home page of your blog is kind of like your welcome mat. Although many people just go to a particular post on your website from social media, you want your home page to display what your blog is about quickly and efficiently. You can display your blog topics, your mission statement or anything else you want to show the reader the blog is about.
Blog-This is where your blog posts will show. Depending on your theme, they can show differently.
About-This page is where you talk about your journey and why you started this blog. You should include a picture, list of popular posts and an opt-in for your email list.
Contact-This is the place you can put your email address or contact form. You can also add your social media profiles here for them to follow.
2. Setting Up Main Blog Categories
How many main categories should you have? That is up to you.
Most blogs I know of have about 3-5 main categories. This blog has 3 (photography, social media and blogging) while my homesteading blog has 6.
You just want to brainstorm the overarching topics you want to talk about on your blog. Then you can have sub categories under those if you choose.
3. Blog Post Structure
Now you are ready to write a post.
Title-You want your title to be catchy, but also include keywords for SEO. Here is a free tool to help you make better titles: CoSchedule Headline Analyzer
Main Idea-Your blog post should include just one main idea. If you find yourself with more than one, just break it up into more posts.
Sub Headlines-Using sub headlines can be great to break up the look of your post. It can also help the post stay organized by pulling out the sub topics of the main idea.
Conclusion-After you have said what you want to say, close strong with a reiteration of the main idea and how you hope they implement it.
Call to Action-Each post should have a strong call to action such as another post to read or an email opt-in freebie. You want to keep your reader moving through your blog with related posts or signing up for your email list.
4. How Long Should My Posts Be?
This will depend on your niche (we talk about niches in this post) but I would say that a minimum of 500 words per post is fairly standard.
It has been said that Google gives preference to longer posts, so if you can do atleast 1000 words, that would be ideal.
Also, if you are monetizing with ads, the longer the post the more ads people scroll by (which means more $$$!).
5. SEO For Each Blog Post
SEO (Search Engine Optimization) is a complex way to say: things that you can do to help Google and other search engines find your content and rank it higher so people will see it in search results.
There are 2 plugins (if you don’t know what plugins are read this post) that will help you with SEO. This can be a very complicated topic, but we will save that for another post. Here are the basics:
Yoast SEO Plugin-(free version) This plugin helps you identify a keyword for each post and helps you know where and how often you should enter that keyword into your post, title and description. I will leave some extra resources at the bottom of this post that can help you with more details for Yoast and SEO.
W3 Total Cache-(free version) I have only recently installed this on the blog. It is supposed to help with site speed, which is good for SEO too.
6. Push Publish!
I know it is scary to publish that first post. You are worried you didn’t do it right or there are grammatical errors. But here is the tough truth: no one is going to read your blog on the first day (unless you told your mom). You can publish now and then change and update things as you go along. Nothing is permanent. You can’t make your blog awesome unless you push publish first!
How Many Posts Should I Have Before I Go Live?
In my opinion, you should have atleast 1 post for each of your main blog categories before you publish your blog.
So depending on your blog you may start with 3-5 posts.
But truly you only need one post to get going. It’s up to you!
How Often Should I Post A Week?
Consistancy is key when posting to your blog. You don’t want to publish a post and not come back for a month!
Find a number that you can stick to and try to do it every week.
For my homesteading blog, I posted 3 times a week for a long time. I only recently went down to twice a week because I started this new blog.
I post 3 times a week to this blog because I want to get a significant amount of content on my blog to increase traffic and SEO.
That being said, I stay at home and I have teenagers that go to school all day, so I can handle posting 5 times a week (between the 2 blogs). If I was working outside the home or taking care of little ones, I probably wouldn’t be able to handle that often.
If all you can handle is once a week, then do that consistently. If you can handle more, do more so that you can increase the amount of content on your blog quickly.Click here to see the 6 steps to writing your first blog post so you can hit publish! #bloggingClick To Tweet
Writing your first post can be overwhelming on a new blog. You want to be informative and creative. You want it to be amazing. Follow this checklist and you will be on your way to an amazing blog.
- Set up your 5 main pages on your blog.
- Write 1 post for each category on your blog.
- Hit publish!
The Best Free Keyword Research Tools for SEO @ Blog Her Way
SEO for Beginners @ Summer Mae Consulting
SEO for Rookies @ The Branded Soloprenuer
Do you have any questions about writing your first post? If you do, please let us know in the comments below. Thanks!
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