I have a love/hate relationship with Facebook. It seems like it would be a wonderful place for people to see my content and interact with my brand.
But then there is “the algorithm”. The dreaded algorithm. The algorithm picks and chooses what my readers see and how often they see it. And most of the time it seems like only a fraction of my readers see my content.
So, what is a blogger to do?
How did Facebook Get It’s Start?
If you have seen the movie The Social Network, you have a basic idea of the beginnings of Facebook. Here is the scoop according to Wikipedia: Facebook is a social networking service launched on February 4, 2004. It was founded by Mark Zuckerberg with his college roommate and fellow Harvard University student Eduardo Saverin. The website’s membership was initially limited by the founders to Harvard students, but was expanded to other colleges in the Boston area, the Ivy League, and gradually most universities in the United States and Canada, corporations, and by September 2006, to everyone with a valid email address along with an age requirement of being 13 and older.
For bloggers, Facebook used to be so much easier to get their content in front of their audience. Then in 2013, Facebook changed their algorithm to only show content by popularity, not chronologically. This algorithm seems to be the blogger’s nemesis, but there are some things you can do to get more traffic from Facebook. We will discuss those a little later.
Why do I like Facebook?
- Interaction with like minded people. I can find “my people” on Facebook on almost any topic or niche available.
- Potential for great reach for my products and services. I can target other people’s audiences with cheap ads for more exposure. The big bloggers use Facebook ads to scale their businesses.
- I use it personally to keep in touch with people. You can see your friends from all over the world and stay up on their lives on Facebook.
How do I use Facebook for Business?
- I use it as another place blog readers can get in touch with me. Social media is a place you can interact with your target audience and get feedback from them as well.
- I have a group for my homesteading blog. Facebook groups can help form a community around your brand and niche.
- I run ads to promote products and get email subscribers. Facebook ads are a cheap advertising tool that can help you reach more potential customers.
- I can curate content on my page that is interesting to my avatar. I hope that my Facebook page is a place where people can find great content in my niche from various resources.
What types of blogs do well on Facebook?
- Most people 25 and up are on Facebook, men and women. So this covers many niches and types of blogs. I find that the younger generation (teenagers and young adults) prefer SnapChat and Instagram over Facebook for the most part.
- The more of your own content (blog posts, videos and memes) you have to share, the better you will do. Making your own memes can boost your page and bring new readers in when their friends share your stuff.
What things do you need to do to thrive on Facebook?
- Get clear on your avatar (who you’re blog is written for). You need to really understand and narrow down your page to just the person you are trying to attract. You don’t want to try to attract everyone. Facebook is huge! Attract the avatar that fits your blog and that you can help in the future.
- Make sure your page is easily identifiable as something they are interested in by the profile picture and name. Make your page about them, not you. Make your profile picture and name clear to attract the right reader. Your name on Facebook doesn’t need to be your blog name. It needs to be something your reader can quickly identify with and they wouldn’t mind sharing with their friends.
- Only post content that is relevant to the topic of the page. One page, one topic. The more narrow your page, especially in the beginning, the easier it is to attract the perfect person for your brand. Later, when your page is bigger, you can add more topics to an established audience.
- Share 4-5 times a day with a mix of relevant content. You don’t want to just drop a link to your latest blog post and go. You want to post several times a day with different kinds of content such as memes, videos and even affiliates.
- Invite those that interact with your page (by liking, sharing or commenting on content). When someone likes your content, there is a way to invite them to like your page. This gets new likes that are actually perfect for your page.
What Tools to Use to Make Facebook Easier:
The best tool for scheduling on Facebook is Facebook’s native scheduler. It is believed that using third party scheduler’s on Facebook can reduce your reach, so don’t do it!
How Do I Use Ads on Facebook?
Targeting on Facebook works really well, once you figure out how to do it. Many people use ads to promote an email opt in or sell a product. I am not going to cover how to make an ad in this post, but here are some resources to help you get started:
This Podcast Series by Amy Porterfield is very helpful on giving you ideas to use Facebook ads to increase your email list.
Here are Facebook Ad Tips straight from Facebook itself.
Neil Patel goes through Facebook Ads step by step in this post.
What about Facebook Groups?
Facebook groups are a great way to build community. Facebook is favoring groups lately because it wants people to build community in Facebook and not other places. By starting a group for your blog, you can help people more and find a group of raving fans that will be more likely to buy your products in the future. Click here to find out more about Facebook groups: Nurturing Your Tribe: 7 Reasons to Start a Facebook Group.
Online Courses You Can Take To Up Your Facebook Game:
The best course for Facebook in my opinion is the FB Strategies Course by Rachel Miller. She goes through setting up your page, finding your audience, selling on Facebook, running Facebook ads and so much more. It is such a comprehensive course and the Facebook group for it is awesome too!
I wrote a review of the course here: The One Course that will Guarantee you Rock Facebook.
It isn’t open right now, but there will be a flash sale soon (by the end of the year) to her waiting list, so check it out and get on the list here.
- Make sure your profile picture and name are appealing to your reader, so they know instantly what your page is about.
- Curate content on your page that only goes with the topic your page is about.
- Try a Facebook ad to to grow your email list with a lead magnet.
Facebook can really be frustrating for bloggers. Especially when they seem to change the rules every week and want us to “pay to play” to get any attention. So should we just give up on Facebook and move on? I don’t think so. Atleast not yet. I hope these tips and tricks will help you keep moving forward on Facebook to find your true fans.
I also really recommend Rachel’s course. It is more than I thought I would spend on a Facebook course, but it was totally worth it. I learned so much and I have continual support when new changes are made. It’s awesome!
How do you use Facebook to drive traffic to your blog? Let us know in the comments below. Thanks!
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